Maximo (Eugenio Derbez) is a male gold scraper who dreams of marrying a rich woman when he is a little child in the book “How to Be a Latin Lover”. He wants to live his life as hard as possible. Twenty-five years later, Maximo finds himself alone, and now the old golden parachute leaves him with a younger man. No money, no job, no sex appeal, no clue what kind of job it will do in society, but the widow wants his sister to help.
The family spends the rest of the film with him and his son while trying to follow the next candy mother to learn the importance and stick to his word.